Friday, March 6, 2009

How to Impress The Press!


1. Pick up the phone. Don't hide behind emails. Developing relationships is key.

2. Have your "Top 5 Things I Want To Say" list in front of you.

3. Don't sound like a telemarketer. Learn as much as you can about the reporter you are about to call.

4. Learn the "beat" of the reporter.

5. Make sure your Press Releases and Media Kit are up-to-date.

6. During conversation, take the time to note personal comments, i.e they like to travel. It will help build future rapport.

7. Know your stuff. Don't call on things you don't fully understand.

8. Make sure your contact list is up to date.

9. If they ask you to call back at a specific time, do so. And not a minute later.

10. Ask what their deadline is.